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FOBA introduces new brand presence
01.11.2011
FOBA presents its new look and feel. At the trade shows MOTEK and SOUTH-Tec, FOBA officially unveiled its new brand appearance to a worldwide audience.
With the acquisition of FOBA by ALLTEC and the integration into the ALLTEC GmbH in 2009, the FOBA brand continuously changed and developed. Within ALLTEC GmbH the responsibilities were devided, and the branding was strategically realigned. Finally, the brands ALLTEC and FOBA were consolidated toward a realigned FOBA brand that now is ALLTEC's sole brand for the sale and service in the worldwide part marking industries and markets. This strategic consolidation significantly affected FOBA's brand personality, so that a redesign of the brand's appearance was urgently required. During the trade shows MOTEK (Germany) and SOUTH-Tec (USA) the new look & feel was unveiled and officially introduced. Furthermore, the FOBA website will be relaunched in 2012.
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FOBA C.0100: New marking laser for parts marking in the electronics industry
06.09.2011
With FOBA C.0100 FOBA Laser Marking + Engraving introduces novel micromarker for the electronic industry.
Most notably, FOBA C.0100 is small, short and compact: Just tailor-made for the manufacture of electronic components and devices in the electronic industry where space is often scarce.
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